I’m Etelka Lehoczky, a freelance writer in Chicago.

I’ve written about business, books, the arts and all sorts of other topics. My bylines include NPR, Inc., the Los Angeles Times, Money, The New York Times and Self. Here you can learn more about me and check out samples of my work.

To get in touch, email me at el@etelkawrites.com.

About me

“The main obligation is to amuse yourself.” – S. J. Perelman

books-colorsquareThere are a couple of reasons I’m kicking off my bio with this quote by S. J. Perelman. For one, I just love the guy. He’s not that well known today, but from the ’30s to the ’70s he wrote humorous essays, short stories, plays, screenplays – you name it. He even wrote for the Marx Brothers! Without him, Monkey Business wouldn’t exist – or, at least, it wouldn’t be as great as it is.

The other reason is, simply, that Perelman is talking about being true to yourself. There are only so many ways to express that fundamental idea – so familiar and yet so necessary – and I really like this one. (more…)

Recently: In ‘Singing Bones,’ An Artist Recasts The Grimm Tales — Literally

The Singing Bones coverSome artists seem to be in an ongoing contest with themselves. Take Australian creator Shaun Tan: In 2006’s The Arrival, he built a dense black-and-white world that told a story without any words. For the 2010 short film The Lost Thing he took on animation and won an Academy Award for it. Now, in The Singing Bones, he’s set yet another bar — make that bars — for himself. He’s turned for inspiration to some of the most heavily trodden stories in folklore, the Grimm fairy tales — and he’s put his skills as a sculptor front and center and photographed his own creations. Any artist would find just one of these tasks challenging, much less all three at once. (more…)

This Old-School Marketing Technique Can Triple Your Responses

direct-mail-02-2016_114301It’s seen as old-fashioned ‘junk mail’ by some, but direct-mail marketing is paying off for many entrepreneurs.

Bryce Goldman and James Brennan know a thing or two about what it takes to look good. The co-founders of Kopari Beauty, a San Diego-based skin care product maker, have been using direct mail for years because, even though it is more expensive than email, it has unbeatable stopping power. (more…)